Marketing Strategies Using Promotional Umbrellas

Successful businesses should maintain a fine balance between acquiring new customers and retaining the existing ones to ensure customer loyalty. One of the proven ways to increase customer loyalty is by using popular promotional items like logo umbrellas.
Umbrellas are available in a wide range of functional and fashion- forward models that offer something special for everyone. From standard umbrellas to classic models like wooden hook handle umbrellas and travel friendly auto open umbrellas, to quirky models like inverted umbrellas, there is something for every call.

Probably what makes umbrellas a potent marketing tool is its high retention. Did you know that umbrellas have a retention of over 14 months, which is the highest among all promotional giveaways. So, just imagine the impressions your brand will make during this period of time without any repeat effort or investment.

Another big plus of custom umbrellas is that it is easy to customize thanks to the generous imprint space on offer. Whether you wish to place your brand on one panel, alternate panels or the whole canopy, custom umbrellas will make a perfect canvas to bring out your creative skills.

Use Promotional umbrellas as Customer Incentives

Offering your regular customers a promotional item is a great way to incentivize them to purchase from your business. Free gifts like umbrellas are hard to resist as umbrellas are something everyone needs at some point in their life. Handing out these giveaways with a high perceived value creates a positive impression about your brand.

Build Brand Awareness

Promotional umbrellas are indeed an effective way to build brand awareness. When customers use these printed umbrellas, they become walking advertisements for your business. This way, they help to spread the word about your brand to other potential customers. Make use of the high visibility imprint space on the canopy to place your logo, message and artwork to grab easy attention of your audience.

As Employee gifts

Besides, promotional umbrellas win hands down as employee gifts. Show that you care and thank their commitment and support by handing out these high utility custom giveaways. When your employees feel valued, they are more likely to be loyal to your business; and will inspire them to put in their best at work These logo items can also be used as a way to reward top-performing employees, creating a culture of excellence in your business.

Enhance Customer Experience

Promotional umbrellas will also enhance customer experience manifold. For instance, hotels can offer umbrellas as giveaways to enhance their holiday experience and to make them more comfortable. By providing customers with a promo item, you are creating a positive customer experience that they will associate with your brand. This in turn will lead to increased customer loyalty and repeat business.

As thank you gifts

Logo umbrellas with a thank you note can help build customer loyalty. By thanking your customers for their business and offering them a gift, you can ensure a positive customer experience that will bring them back more often. In addition, this can also lead to positive word-of-mouth referrals from satisfied customers.

In conclusion, using promotional umbrellas is an excellent way to increase customer loyalty. Apart from the above mentioned marketing strategies, you can incorporate umbrellas in various other promotional settings with ease