What Makes Custom Umbrellas Popular Branding Tools

Custom umbrellas may not be the first choice as promotional tools for most marketers because of the apparent high price rate. However, umbrellas have the highest retention among all promotional items, which is over 14 months! Your brand and message on umbrellas will thus get incredible repeat impressions for a long time. The impressive ROI will thus make umbrellas an incredible branding machine that will offset the initial upfront investment.

Umbrellas are popular promotional items because of a number of reasons.

Practical

Promotional umbrellas win hands down as potent marketing tools for its high utility. After all, there can’t be anyone who might not need umbrellas in their lives! Reports show that most prospects prefer handouts that they can actually use in their everyday items. Umbrellas score a perfect ten in utility as well.

The relevance of custom umbrellas in today’s world is more than ever thanks to better awareness on UV risks among people . It is yet another reason for you to choose umbrellas as giveaways. Apart from keeping the users safe from UV rays, it will enhance the outdoor fashion style of the recipients as well. Umbrellas are infact widely used all year round and are not something that people overlook . So, by investing in these products that have a lot of functionality and use, your brand gets consistent exposure at one time cost.

Versatile

Umbrellas are versatile giveaways that will fit all types of business events and promotions. Businesses, whether large or small will find umbrellas a perfect choice. Plus, these weather wear items are popular among people of all age groups and demographics

Umbrellas are  long-lasting

Umbrellas last long and look great, which means you get a long term brand visibility. As your recipients continue to use umbrellas for months on end, your brand will get consistent exposure. Thus your brand on custom umbrellas gets consistent visibility and make extended returns on your initial investment.  So, umbrellas ensure more value for your money that not many advertising methods can match in making impressions over a long period of time.

Being long lasting, umbrellas can be ordered in bulk for upcoming events. It will help marketers to get the best deals and discounts as well. These are promotional merchandise with no seasonal relevance or low shelf life that you are pressurized to use them as soon as possible. You can retain it as long as you like it.

High visibility

Probably what makes custom umbrellas every marketer’s delight is the generous imprint space on the canopy. You can utilize the space to ensure a grand display for your logo. The size of the umbrella means that people are more likely to notice the logo from even a distance.

Incredible customization

Umbrellas offer a wide range of customization options  that not many giveaways will offer. You can choose to print your message or artwork on one panel, alternate panels or even the whole umbrella to get the best impact. In some cases, you can even think of putting your brand or the handle or the case of umbrella for a strategic display.   Umbrellas make a great backdrop for almost any kind of logo.  So be at your creative best to highlight your message the best way possible

What do you think make custom umbrellas your choicest swag? Share your ideas with us in our comments section.