Open Up your Branding Potential With Promotional Umbrellas

Promotional umbrellas may seem like an unconventional choice for brand promotion, but trust us, they are overlooked merchandise items of the marketing world. Umbrellas not just protect the users from rain and sun, but also provide an excellent canvas for showcasing your brand.

So, marketers have a handful of solid reasons invest in promotional umbrellas. Firstly, logo umbrellas have incredible reach. Just imagine your logo or brand message being paraded around town every time the weather turns sunny or rainy. It’s like having your own mobile billboard. Plus, umbrellas are practical items that everyone will use, which means your brand will be top of mind every time your recipients use your umbrellas.

 Wonder how to include custom umbrellas in your promotions? These tips will help

As promotional giveaways

If spreading the word about your brand and increasing brand awareness is your top priority, promotional umbrellas are a fantastic choice. The high visibility coupled with practical use of logo umbrellas will get your audience take note of your brand and talk about it often.

New product launch

Make a splash during your new product launch with custom umbrellas. Your logo and message on umbrellas to announce your new product to make sure that your event gets ample publicity.

As referral gifts

Your loyal customers are your best assets. Make them feel special every time they make referrals by handing out custom umbrellas giveaways. It will give them yet another reason to support your brand and come back to your stores more often.

As employee appreciation gifts

Umbrellas have a high perceived value, which makes them incredible appreciation gifts for your employees. They will be proud to show off these impressive umbrellas to their friends and family, thereby ensuring the much desirable word of mouth publicity 

Choosing the Right Design for Maximum Impact

Umbrellas have a massive canopy that will make a great background for your brand and message. Select colors and patterns that align with your brand to make it easy for your prospects to relate with your brand. Add your logo, artwork and message to make it one of its type and to reflect the essence of your brand.

Customization options galore

Make the best use of the generous imprint space of umbrellas to position your brand, artwork and something more. Not many promotional giveaways can offer as much creative scope as custom umbrellas. Your message printed on umbrellas will obviously take center stage. So, make them large enough and stunning. After all, you want people to recognize and remember your brand easily.

Choose high-quality models

Nobody likes a flimsy umbrella that will break easily. So, make sure to choose high-quality models that are durable and elegant.  The promotional gifts that you choose should ideally match  your professional image because your customers will judge your brand identity based on the quality of the custom giveaways that you choose.

Choose Effective Distribution Strategies

Umbrellas are  big ticket promotional items that  should be reserved for your core audience group. So, make sure to focus on your target audience and locations. Having an effective distribution strategy in place will help businesses to get their message across to people that are seriously interested in your products.

Highly visible

Promotional umbrellas  double up as walking billboards for your brand. Just think of the incredible exposure your message will get during outdoor events, beach events and more. More the visibility for your brand more will be your brand awareness.  Moreover, people tend to associate brands with the items they frequently use. So, by providing promotional umbrellas, businesses can ensure that their brand is constantly in front of potential customers.

How do you plan to use logo umbrellas as your merchandise? Share your thoughts.