Things To Consider While Choosing Custom Umbrellas

Custom umbrellas are big ticket giveaways that not many marketers may think of including in their promotional plan. However, if you carefully consider a few factors, you can easily make logo umbrellas an effective marketing tools without breaking your budget.

Planning in advance

Custom umbrellas are not off-the-shelf items; they require multiple stages of designing. Therefore it is better to plan ahead of your intended launch or event to make sure that you get the products on time.

Cost Factor

Umbrellas often involve a higher initial outlay in terms of costs. Look beyond the initial investment to discover its expected long-term benefits. Umbrellas have the highest retention among promotional items in the business world. Thus it is far less likely to end up in the bin compared to other mass-produced items. This greater perceived value can lead to longer retention, offering ongoing brand exposure and engagement and, thus, a higher Return on Investment (ROI).  

So , the focus should be to choose a bunch of exceptional umbrellas for your selected clientele that they will treasure and use. This approach will  have a better promotional impact that flooding the market with nondescript items that have a shorter lifespan.

Durability and Longevity

One of the most important practical consideration is the lifespan of the item. So, make sure to choose umbrellas of  high-quality  that will look good and last longer. This added durability increases its practical value  and your brand’s visibility. When the recipient uses it, they are reminded of your brand. The best part is that your message will be seen by scores of people out there  creating a long-lasting impression across a wider audience.

Distribution Channels

When offering a luxury item, how it reaches the recipient also matters. A premium product like an umbrella should be distributed through exclusive channels like special events, milestone celebrations or personal handovers that align with its premium nature. Your eye for details will enhance the exclusive trait of your umbrella and make the users experience with your brand truly special. . Considering these practical considerations, you can ensure they meet and exceed expectations on returns on your investment.

Strike a fine balance

Creating luxurious promotional umbrella  requires a fine balance between high-quality materials, intricate design, and the right level of customization. This will make sure that your promotional umbrellas capture the attention of your audience and stand the test of time.

Easy to customize

Probably what makes logo umbrellas an interesting merchandise is the incredible customization options that they offer. Whether you wish to add just your logo or something dramatic like an artwork or a peppy tagline, umbrellas offer a perfect creative medium.  For a bold brand display you can choose to get your message imprinted on alternate panels or the whole canopy of the umbrella while for a low key, understated branding, you can place your design on the inner panels or the handles.

More the merrier

Ordering in bulk is the best way to get great deals and discounts. So, if  you want to use them as part of a larger marketing campaign, you can find them cheaper.  Umbrellas are something everyone needs. So, you can even order in excess for the whole event calendar of the year.

Need more tips? Reach out to our team for inspiration.