A Few Solid Reasons Why Promotional Umbrellas Work

Whether you are a new business organization or an established brand , building brand familiarity is  crucial.  Most consumers have to see a company name a few times before the decide to make a purchase. High utility giveaways like custom umbrellas make  great points of interaction between a brand and its target market.

Here are some of the other reasons why promo umbrellas work.

To draw attention at business events and Trade Shows

Trade shows and business events bring together scores of business associates and customers to the floor. To make your brand stand out  in the crowd and create buzz around  it, you can  choose custom umbrellas as giveaways. Passing out something fun and useful will help to send more traffic to your booth and help you make new leads.

Umbrellas have the longest retention of over 14 months, which means that your brand will get an incredible display even after the event. Did you know that  88 percent of recipients remember the name of the company imprinted on the products they receive!

Boost your professional image

Promotional umbrellas are a great way to enhance the professional image of your brand while creating a unified branded experience. This will go a long way in increasing the popularity of your brand among the audience. For instance, golf umbrellas make a great choice for promoting golf clubs or golf themed events.

As employee gifts

Show that you care and thank the employees for their support by handing out interesting giveaways like umbrellas imprinted with your brand and message. It is a great way to boost the morale of your team and make them feel appreciated.

In Fundraising events

Custom umbrellas can be sold to raise funds for the social cause that you are supporting. Sports teams, non-profits, and other organizations can sell branded items for charitable causes. Being highly useful, umbrellas are something everyone will buy especially when it is associated with supporting a cause

Custom umbrellas not just make high visibility branding tools but make a useful item they’re sure to appreciate & associate with your brand.  In addition, umbrellas can be used in a variety of situations, from the grocery store to the airport.

Make Word of mouth publicity

Luckily, there’s not a better marketing swag that provides constant exposure for your business. Every time your recipients use custom umbrellas during beach holidays, shopping trips or game days your brand will get a wide angle display wherever they go. Scores of people outside the target audience will see your logo and contact information on umbrellas, which in turn will increase the brand visibility even further.

This word-of-mouth style of advertising can be helpful for reaching new customers and broadening customer base. Plus, because  umbrellas are retained for as long as 14 months or even more , your brand’s information will remain in front of your audience for much longer than a TV commercial or pay-per-click ad.

So, how do you plan to use custom umbrellas as your branding vehicle? Share your thoughts with us in our comments section.