Checklist to Choose the Right Custom Umbrellas

Promotional umbrellas are great handouts for brand building. The best part is that custom umbrellas will make your brand stand out in the competition and will make the rivals  feel like a pale shadow. The massive canopy of umbrellas will make it a high visibility billboard that everyone will love.

Be it during golf holidays, outdoor events or more, umbrellas will grab easy attention and make heads turn. Choosing the right promotional umbrella will offer visibility to your target audience throughout the year- be it at country clubs, tournaments, or trade fairs, promotional umbrellas serve as highly appreciated giveaways.

Not sure how to choose the right promotional umbrella for your events? Here is a quick rundown of things you have to bear in mind.

Promotional Purpose

By handing out custom umbrellas are you planning to ensure greater brand visibility? Make new leads or enhance your brand popularity? Not all promotional umbrellas are alike. The model that you choose should cater to your promotional objective and meet the budget. For instance , if you are looking for an umbrella model for your regular clients, choose small and handy models like telescopic umbrellas or  mini umbrellas. These are light weight and easy to carry around, which means your message imprinted on these will get a lot of attention.

If you wish to extend your target through new leads, use larger models like patio umbrellas or beach umbrellas for your outdoor events and tradeshows. These will get your brand and message out boldly and earn easy attention.

Quality is important

Umbrellas that you choose should be of fine quality to make it well retained and ensure more value for your promotional dime. The corporate gift that you give to your customer is an extension of your brand identity. By giving superior quality gifts your audience will develop a positive impression about your brand.

Spare a thought for your Target Audience

Keep in mind the tastes of your target audience while choosing the right promotional umbrella. Trendy and  fashion models will appease a younger crowd. You can even choose something innovative like inverted umbrella or double canopy umbrella for this audience group. Bright colors or full color imprint will match their vibrant personality.   If you have a mature audience to cater to, opt for classic umbrellas in light colors that will impress them easily. Use your discretion in choosing the appropriate models to strike a chord with your audience. Matching  your gift with your target audience is an art and once you achieve it, your job is half done.

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