Custom Umbrellas – Unveiling A World Of Promotional Opportunities

The demand for personalized umbrellas has been going up steadily. The annual retail market for umbrellas in the United States alone is now $348 million. About 33 million umbrellas are purchased by U.S. consumers every year, which in itself is a proof of the unbeatable popularity enjoyed by these logo items.  Imprinted umbrellas make one of the best outdoor advertisements to consider thanks to its attractive rates and versatility.

Let’s be frank about! Just about everyone on earth is familiar with advertising. We see it on billboards, streets, subways and even coffee cups. A tastefully customized umbrella will leave a lasting impression in the minds of your audience as the massive canopy is hard to resist. The number of views for a fleet of umbrellas could very well equal to the number of views for wall advertisements. The best part is that it costs only a fraction of the cost of traditional advertisements.

In New York City or Manhattan, it rains an average of 10 days each month, which means your brand, will out on these days for sure. Just imagine the number of people seeing your ad every month. Advertisements can be sued to raise brand awareness and make leads. Branded umbrellas will make your logo on top of the minds of your audience and the next time they shop online or are driving past one of your stores, they will be reminded of your message for sure.

Customize it right!

Custom umbrellas make a functional and daily use item that everyone needs. Customize to suit the tastes of your target audience to make it popular. Young people may like quirky humor, middle aged audience may want information, children love bright colors and cartoon imprints while old people may like nostalgia. You can strive to achieve your branding objective by keeping these tips in mind.

Umbrellas ads have real value.  Every time you hand out a custom umbrella to your customer or employee, they will take them home and use it every time it rains. Even if they leave it behind in restaurants or subway by accident, someone else will find these useful items and your brand will get carried around the city or may brought back into your own office. Umbrellas indeed live to see another rainy day.

Limitless models

Umbrellas are available in various interesting models like inverted models, top folding umbrellas, double canopy models, umbrellas with speakers and more. Customize these with your brand and message to make it a high value gift that everyone will love to get. Umbrellas make great holiday season gifts that will protect your customers from the weather elements and double up as stylish accessories.

So, how do you plan to use custom umbrellas in your promotions? Bare your thoughts at our facebook page and join the conversation.