Enhancing Brand Marketing with Custom Umbrellas

Giving away umbrellas at conferences and business events is a smart way to get your brand into the hands of potential customers. Get your logo and message imprinted on the canopy of the umbrellas to build strong relationships with potential customers, improve brand recognition, and generate quality leads. How custom umbrellas work as promotional items? Here are some facts that you might not have thought before

Umbrellas as referral gifts

Choose logo umbrellas to thank your existing clients for making valuable leads. These gifts with a high perceived value is the perfect way to show appreciation and encourage loyalty. Gifting clients custom umbrellas is indeed a thoughtful way to express gratitude and a practical way to market your brand name.
As online contest gifts

Logo umbrellas as contest giveaways is a proven way to increase engagement and response rates. They make a tangible and functional item that can make a long-lasting impression on the recipient.  It is thus a clever strategy for marketers to integrate  both the online and offline promotions as well. Every single time they use your umbrellas, they will think and talk to other about your business.

As employee gifts

Your employees are your best brand ambassadors. Giving employees branded umbrellas in an effective and thoughtful internal promotional strategy. Umbrellas are useful for employees at work, in meetings, or even outside. Every time they do so, they will help to build a positive brand image and generate word-of-mouth marketing.

Consider Your Target Market

Consider who will receive your promotional umbrellas. Spare a thought about their interests, profession, age, and gender to choose a model that is right for your target audience. For example, if the majority of your customers are professionals, you might want to go with compact auto open umbrellas .

Choose a Color

It is important to think about the color of your promotional  umbrellas. Pick a  color that looks good and matches your brand or business logo. It will also help your audience to relate easily with your brand.

Choose the Right model

Likewise, you should choose an umbrella that will reflect the business identity. For instance, if you are looking for a classic choice, wooden handle umbrellas will be a good choice. Think about the type that would work best for your business promotional needs and which style would be most appropriate for your target audience.

Personalize Your umbrellas

Customizing your promotional umbrellas with your business logo or contact information is indeed an important step in brand marketing. In addition, you can also add an interesting artwork, tagline or artwork that will enhance brand awareness.

Builds Customer Loyalty

Promotional umbrellas will also help you build customer loyalty and a positive relationship with them. Thus the target customers are more likely to do business with you in the future.

Increases Brand Recognition

Promotional umbrellas are best at increasing brand recognition as these are useful and durable products that your customers will use for a long time. A promotional umbrella with your brand name and logo is likely to be used repeatedly by the receiver. Thus your brand will remain top of mind, increasing their chances  of remembering it the next time they need a product or service offered by you.

In conclusion, creating a perfect custom umbrella is not complicated. Choose the right  material, shape, size and customize it to create a stylish accessory and be better prepared to weather any competition !