How Promotional Umbrellas Help to Drive Up Sales

Investing in promotional merchandise like custom umbrellas can be an effective way to create brand awareness and boost business growth. Apart from getting your message out there , custom umbrellas  offer a high utility item that  everyone will find useful.

Here are some strong reasons for you to include umbrellas in your marketing strategy.

Enhance your brand visibility

Custom umbrellas are a great way to leverage your brand and connect your prospects with your brand in a subtle and non intrusive way. It will create a positive image for your business and above all make your brand popular.

Increase Brand loyalty

Having a base of loyal customers is crucial for any business. Handing out promotional merchandise to customers is an effective way to show your appreciation. Your customers will surely appreciate this thoughtful and are likely to be a return customer and will even recommend you to others.

Word of mouth publicity

When customers get freebies they will tell their friends about it, which will ensure word-of-mouth advertising for your brand.  Thus your message will reach a wider audience than you think, which in turn will increase your sales.

A wider brand outreach

Umbrellas remain out and about. Thus anything imprinted on umbrellas will reach even people who wouldn’t see your message normally. In addition by choosing portable giveaways like umbrellas you can also target people that matters the most for your brand. Available in a wide range of models and sizes, custom umbrellas offer something special for everyone. For instance, if you have a golfing crowd, invest in golf umbrellas whereas the urban crowd will find auto open umbrellas a better choice.

Stand out in the competition

Promotional umbrellas stand out for its massive size. Thus marketers can customize effectively to highlight your unique business identity while offering a high utility gift that your recipients will use all round the year.

More value for money

Though promotional umbrellas cannot be rated as budget friendly giveaways, these everyday items are something that offer more value for your money by being well retained and durable. Umbrellas have the highest retention of over 14 months among promotional items. Designed to last long, umbrellas make consistent impressions during its impressive shelf life, thereby ensuring the best value for  your promotional dollars.

Versatile

Umbrellas are popular among both men and women of all age groups. There can’t be anyone who hasn’t used umbrellas in their life time. So, marketers can choose umbrellas as their merchandise to reach out to every genre of audience and to promote any event or brand.

Keep people engaged

Custom umbrellas will keep your potential customers engaged with your brand, encouraging consistent interaction with your business. Thus your recipients will find it easier to remember your brand. Brand familiarity is a key metric in making any business promotions successful. People will obviously gravitate towards businesses that they are familiar with rather than choose brand that they haven’t heard before.

Bolster business relations

Giving promotional merchandise like umbrellas to your prospects and business associates is a great way to strengthen your relationships with them. Appreciate their support and reciprocate by giving them something useful like umbrellas in return.

What do you think will make custom umbrellas great marketing tools? Share your ideas with us.