Umbrellas As Branding Tools- Everything You Need To Know

Umbrellas spring up like mushrooms at the onset of rains and during summer. Umbrellas in all possible colors and designs bob up and down as people scurry past and on a closer look you can see most of them sport brands and messages of prominent consumer brands.

The use of umbrellas as a branding medium is not something new. From banks to mobile service providers and pharma companies, a variety of companies are exploiting the promotional potential of these ubiquitous items in their promotions. It is well suited for awareness events like breast cancer month as well because nobody can overlook the sea of pink umbrellas bearing ribbon imprint and your message.

Brand reminder

Branded umbrellas make a strong reminder of your brand for your current and potential advertisers especially while advertising brands and products. It is practical and convenient and will keep your brand on top of the mind of the audience. Umbrellas are a good way of getting familiarity and brand visibility and the best part is that there is something special for everyone. The sheer multitude of choices on offer make umbrellas a great choice to consider.

Cost effective

Another distinct advantage of custom umbrellas is its cost effectiveness. It makes a mobile billboard which will keep the client’s brand alive in the minds of the users for a long time.

Umbrellas can be used as store promotional items at the point of purchase, a promotional incentive tool for increasing sales or as an incentive gift. Umbrellas are available in various models that reflect the personality of the target consumer. No matter whether they use it as a fashion accessory, weather wear item or more, umbrellas grab easy attention. Though umbrellas are essential weather wear items, models like garden umbrellas, golf umbrellas or beach umbrellas will get your message across to a wider audience all round the year. Nobody can overlook anything imprinted on the massive canopy of custom umbrellas.

Restaurants, sports events and refreshment brands can all use custom umbrellas to increase the on-ground visibility. These brightly colored umbrellas look good on camera, which means it will get live streamed all over the world. Branded umbrellas can be integrated into the long term marketing plans of businesses rather than just an exercise during the rainy season.

Unbeatable business opportunity

Umbrellas can easily connect your brand with your target audience without any repeat investment or effort. Imprinted umbrellas offer unbeatable business opportunities at reasonable rates. Every time your recipients use these logo items, your brand and message will get a lot of attention. The more the visibility the more will be your brand exposure.

Have you been using custom umbrellas as your promotional items? Share your experiences with us at our facebook page to join the conversation.